Power imbalances show up in almost every negotiation—but they don’t have to control the outcome. Whether you’re up against a dominant counterpart or walking in as the perceived underdog, Tactical Empathy® can be the equalizer. When you identify fears, validate emotions, and keep rapport intact, you shift the power dynamic and build the kind of trust that leads to better deals for everyone involved.
Daniel Pink’s To Sell Is Human highlights a key truth: the more power we think we have, the less we empathize. Power tends to shift our focus inward. That inward focus causes us to miss the signals—those subtle hesitations, changes in tone, or unspoken concerns—that tell us what’s really going on across the table.
When empathy drops, trust erodes. Conversations get tense. Resistance creeps in. And before you know it, you're stuck in a win-lose dynamic. But there’s a way to reverse that—intentionally. That’s where Tactical Empathy® comes in.
Tactical Empathy®, a cornerstone of our approach at the Black Swan Group™, is the intentional act of understanding the other side—what they see, feel, and fear—and showing them that you see it too. Not to agree with them. Not to compromise. But to build a connection and uncover what’s driving their behavior.
Here’s how you do it:
These techniques aren't fluffy—they’re functional. They cut through the noise, especially when power tilts the table.
Power doesn’t just intimidate—it triggers fear. Fear of losing control, getting steamrolled, or saying the wrong thing. And fear kills collaboration.
To level the playing field, you need to hit fear head-on:
These moves shift the tone. They reduce defensiveness and open the door to real dialogue.
Power doesn’t always show up loud. Sometimes it’s subtle. That’s why the tools have to be subtle, too.
A startup CEO negotiating with a well-known, high-power investor had a choice: go toe-to-toe, or change the game. The investor was aggressive. The power imbalance was real. But the CEO led with empathy:
“You might think I’m here to push a deal that favors me.”
That single Accusations Audit® changed the tone. From there, Calibrated Questions™ like,
“What matters most to you in this partnership?”
...helped surface the investor’s fear of risk.
By using Tactical Empathy®, the CEO built trust and flipped the frame—from adversarial to collaborative. The result? A deal that worked for both sides, and a partnership built on mutual respect.
Trying to “win” in a power-heavy negotiation often backfires. What works?
This isn’t about being soft—it’s about being strategic.
When you lead with Tactical Empathy®:
Power doesn't have to be a weapon. When used with empathy, it becomes a tool for collaboration.
Power isn’t about pushing harder. It’s about pulling the other side in—through understanding and respect.
Here’s your quick playbook:
Negotiation isn’t about overpowering—it’s about partnering. Tactical Empathy® is your way in.